Our scientific contract with your skin. Five principles, printed black on white, on every formula we release.
Every active, every percentage, on every label. Not a "key ingredient" story — a full disclosure. If a concentration is hidden, we consider it a doubt; and doubt has no place in a laboratory.
This is the rule born in Jongno in 1998, and it has never changed since.
New does not mean safe. Established actives carry decades of published studies; trendy ones often carry only headlines. We select every ingredient through three non-negotiable filters — quality (purest grade, pharmaceutical where possible), safety (full toxicological profile), efficacy (robust in-vitro and in-vivo evidence).
Most companies optimize for safety alone. We optimize the balance: high, objectivated concentrations that remain tolerated by the skin. pH, stability, penetration, synergy — every parameter is measured, because a right active at a wrong dose is a broken promise.
Our blacklist is printed as clearly as our actives:
No batch leaves the laboratory without documented panel testing and dermatological control. Results are measured, archived, and published in each product dossier. Before and after market launch — without exception.
"We believe the only promises a person should make are those they can honor. The same applies to a laboratory."
Read the Product Dossiers